Creating & Branding my own label

One of the subjects we are studying is branding and creating an image for your label.
We have the option to either revive an old brand, and suggest new ideas for the image, marketing, or positioning or create our own. and since my dream is to establish my own fashion house in Amman, I'm working now on the presentation for my label to present it tomorrow.

My brand/label will be designing mainly evening, cocktail and wedding dresses, all dresses will be made to measure, and ofcourse doing custom-made designs.
In the presentation we talk about many thing, starting from the vision, mission and values of the brand, character definition, to the archetypes.

I'm also talking about my muse, which she lives a Cinderella story, in a magical enchanted world, she also materializes the dreams of many girls, as well as very beautiful, where you can put anything on her and still look gorgeous.

I've created a mix of pictures that represents my muse, inspirations & brand archetype, which you will get to see before the presentation! :) hope you like it!


Love,
Styloholic.

Paris SS '10 Fashion Week

It's been a very long time since I wrote anything here! and I feel guilty about it!
BUT I have some nice things to share with you all! :)
Some of you know that I moved to Florence last June, to do a Masters Program in Luxury Management in Polimoda, I was sponsored to do this program by Chalhoub Group in Dubai.

Last week I went to Paris for fashion week, and I had such a great time!
I went to 6 shows! yes 6! :) Chanel, Giambattista Valli, Celine, Elie Saab, Hermes & John Galliano! My favorites were Chanel ofcourse, Giambattista Valli & Galliano.
It was so exciting, because I don't know how I managed to get in! I mean they are very strict with the invitations and everything, yet I managed to go to the best shows!

I met so many people, people I see only in Vogue and Bazaar, I saw almost everyone from US Vogue, editors in Chief, contributing editors, models, muses, you name it!
some of them were very nice and I talked to them, some were very snobbish!
I met Tim Blanks and Candy Pratts Price from Style.com, both were very nice, I met Glenda Bailey Editor in Chief of US Harper's Bazaar, she was very nice too! I met everyone from the Signe Chanel documentary, Mme Cecile & Mme Jacqueline, Virginie Viard & Karl!.

The Chanel show was amazing! when I got in, I couldn't believe that I'm actually inside the Grand Palais for Chanel show! I mean it has always been like a dream, Chanel, Karl, the show, the people and this time it was magical! The set was a farm house in the country side, seconds before the show started everyone was standing and moving around, and when the show started with a roosters sound, everyone was in place in exactly 1 second! :)
Then came the surprise, Lilly Allen came up from nowhere and performed her song "not fair" then disappeared again! it was a great show!

Next day I managed to go to Elie Saab, I was standing in the back, and just like 2 minutes before the show, I found a free seat in the front row , right in front of Nelly Furtado and Dita von Teese, rushed there, and thats how I got my front row seat at Elie Saab.
Couple of hours later I was outside the Hermes show, ofcourse they were not letting people in because the show was about to start, but luckily we managed to find a back door that leads to the backstage, where I met jean Paul Gaultier, Eva Herzigova, Chanel Iman, Isabeli Fontana & caroline Treniti - and by we I mean me and people I meet there who is trying to get in too! :)

The Galliano show was taking place at the same venue, right in the next hall, and there was noway to miss his show, so Michele and I managed, and again please don't ask me how because we were so lucky to get in, the show was about an hour late, and only staff were inside as they were still rehearsing and John was checking everything out, and ofcourse the show was fantastic!
I was so happy to meet Ms. Laila Hamdaoui, a Stylist and Fashion Editor, we had previously met almost 3 years ago in Dubai during the LCDA and she remembered me, she was such a sweetheart! :)
I also went to see my friend Srdjan who launched his own footwear label Aperlai (website coming soon) I loved it ! very nice designs, and he had good responses from buyers and im so happy for him! I also met Zoe Saldana at Giambattista Valli's showroom the day after the show and we had a small chat on what she was picking from the collection. I got my copy of The Sartorialist and I met Scott and got it signed, I met him first in Milan but all bookshops had ran out of the book, but I'm happy i bought it from Paris, you know, it's Paris! ;) I met Mario Testino again (first time in Milan also) he told me he maybe coming to Jordan soon (hope I'll be there). Models were so tall, and more beautiful in person, esp. Claudia Schiffer & Natalia Vodianova.
The sole purpose of my visit to Paris was to try to get an internship with Giambattista Valli in December, unfortunately he was very busy, but I managed to send him an email asking him for it, so wish me luck with that!

Over all it was a great trip! and if I'm in Paris again, I would for sure do it all over again and try to get in! :) RTW fashion week is great, but I still wanna experience Haute Couture, so January maybe? ;) Please find some pics on my twitter account.

Love,
Styloholic.

The most beautiful woman in the world?

Is she Gisele Bündchen? Jennifer Connelly? Penélope Cruz? or Angelina Jolie?
A poll by Vanity Fair magazine is asking : "Who is the most beautiful woman in the world?".

Well, come to think about it now, I've always thought Gisele is the most beautiful woman, ever since I started seeing her in magazines, and her star began to shine, there was something about her, her hair, her amazing walk, her smile, posture, everything, even till this day, when there is an advertising with Gisele in it, it instantly get people's attention, they say Sex Sells but certainly Gisele sells!. I remember I voted for her in 1999 during the VH1/Vogue fashion awards and she won model of the year that year! :D she was wearing that famous D&G outfit, the very short black skirt, wide open white shirt, and shiny silver bra!

Also that year, Queen Rania was crowned Queen of Jordan, and I've always believe she is the most beautiful woman in the world, and the most stylish one too! I became this crazy fan of her, having all pictures for her, reading all her interviews in all magazines, and until this day, she is certainly my favorite.

Also on the list, Russian beauty icon, Natalia Vodianova, and she is, with no doubt, gorgeous!
Natalia started modeling at 15, 2 years later she signed a contract with VIVA Modeling management and moved to Paris. Natalia has been featured in so many editorials, campaigns, and and on magazines covers, she has walked in more 175 runway shows for Haute couture and RTW. In 2002, Natalia married British real estate heir, Justin Portman (she wore Tom Ford for her wedding) and has 3 childern.
Vodianova is a founder and the President of the Naked Heart Foundation, a philanthropy that strives to provide a safe and inspiring environment in which to play for every child living in urban Russia.

And last but definitley, not least, Freida Pinto! I am crazy about her these days! As you all know, Freida was the star of Slumdog Millionaire, and she's been making beauty headlines for sometime now! what I like about Freida is her skin color, hair and beautiful smile! Do you think she'll be 007's next girl!? :D

I dont know who to pick! I mean I love 4 of them, but each in a different way! I would love to see Gisele walking down the catwalk in one of designs, Queen Rania is more like a muse, and the ultimate person I would realllly love to dress, Natalia, would love to have her doing my campaigns, and Freida, well, I would simply love to dress her!

So what do you think? who is the most beautiful of them? And in your opinion, who is the most beautiful woman in the world? - would love to hear from you!

Love,
Styloholic.