Creating & Branding my own label

One of the subjects we are studying is branding and creating an image for your label.
We have the option to either revive an old brand, and suggest new ideas for the image, marketing, or positioning or create our own. and since my dream is to establish my own fashion house in Amman, I'm working now on the presentation for my label to present it tomorrow.

My brand/label will be designing mainly evening, cocktail and wedding dresses, all dresses will be made to measure, and ofcourse doing custom-made designs.
In the presentation we talk about many thing, starting from the vision, mission and values of the brand, character definition, to the archetypes.

I'm also talking about my muse, which she lives a Cinderella story, in a magical enchanted world, she also materializes the dreams of many girls, as well as very beautiful, where you can put anything on her and still look gorgeous.

I've created a mix of pictures that represents my muse, inspirations & brand archetype, which you will get to see before the presentation! :) hope you like it!


Love,
Styloholic.

Olivier Theyskens is still at Nina Ricci...

Well, I was happy to see that Olivier Theyskens is still at Nina Ricci, after alot of rumors and speculations that he is leaving Nina Ricci, and that, Marc Jacob's right hand for 10 years at LV, Peter Copping.

But On March 5th, he presented his Fall/Winter '09 RTW collection in Paris, which was reportedly a stunning collection! Rumors started after Theyskens latest Spring/Summer collection, where buyers didnt receive the collection very well, also since Theyskens refuse the idea of the brand going commercial, by designing an accessories line of handbags and other leather goods. I dont know why I have a feeling that the rumors had served the brand as a marketing thing... I mean now they got everyone talking about whats gonna happen to the brand, or who is going to replace Olivier, and that sales havent met up to the expections, brought a lot of attention to the brand, the designer, the latest collection. And since nothing is yet confirmed, there will still be talks about this, untill we see whats gonna happen in October.

Rumor still has it that Mario Grauso, the head of Puig Fashion Group, which owns Ricci fired Theyskens, whose contract is still valid till October, which technically means he will still be presenting another collection for the brand, SS '10 in September.

I loved Oliviers work for Rochas! I mean it was sad to see the brand closing down, and I thought Rochas Fall 2005 RTW collection was a great collection by all means! the shape, the colors, it was amazing, and i was very happy to see that Queen Rania got her share of this collection! she wore one to an event in India back in 2006, and another one later on at the Time's 100 most influential people party in NYC.
He also designed Lauren Santo Domingo's Two Wedding dresses, see pics here.

Well, I hope things work out between Theyskens and Ricci, and to have his contract renewed!
Another reason why I like him even more, is that because I found out that we both share the same birthdate! :P

Check out pics below for Nina Ricci's latest collection, and the insanly-not-wearable-extremely high heels!









Love,
Styloholic!

I want to be Victoria Beckham's daughter!

Yes, I want to be her daughter! :)

This morning on the radio, I heared that Victoria Beckham said that she would like to have a daughter! And for a second I thought, how lucky would that girl be!? :)
Fashion wise ofcourse, she will inherit, or have access to, one of the worlds best wardrobes EVER I think! :)

The first thing I thought of was her mom's collection of Hermès Birkin and Kelly bags!
Reportedly, she spent £56,000 on her Hermes bag collection. The Hermès Birkin bag is an exclusive product that costs as much as £8,000 and has a waiting list that ranges from 6 months to 6 years, depends on how well you are connected! ;)

Other things will be , her contacts in the fashion industry, her mom is friends with karl Lagerfel, Domico and Stefano, Giambattista Valli, and many many other!
she will travel with her around the world, attending front row, the biggest shows, socializing with masters of the this field.

Everything is just waiting for her! Houses in London, LA, the world will be her small town. Aside from all that, her daddy will spoil her so much because she'll be "daddy's little girl" :D

So yes, I want to be the Beckham's daughter! :D

PARIS... Je t'aime!

This post is dedicated to my favorite city in the world, Paris!
Since I am a Fashion/style-holic, Paris has always been the place to be, the place where fashion dreams can come true. I've always dreamt of visiting this magical city, and last July I had the luck and great chance to visit this city.

All the time before I got there, I felt, this can not be true, is it real? am I really going to Paris? that easy? as simple as that? because for so long going there was almost... Not impossible, but very very out of reach. And I was at the Airport in Pisa Italy, waiting for boarding, and looking at all the people around me thinking, "how can they be so cool" and I am very close to jump over the seats from excitement! :P

well anyway I arrived at around noon, and headed directly to my friends house where I was going to stay, didnt see the Eiffel tower on the way, I got there, fell asleep at around 5, thinking, what am I doing sleeping in Paris, I got up, got dressed and went out directly! :)
I got the Bir Hakim ( Tour Eiffel) station, and I was walking towards the tower, and there it was, La Tour Eiffel! I was over the moon happy! and for a second I told my friend " we are in Paris , do you understand what this means" :D
and I stayed out, roamind the streets till 2 am that night! it was an out of this world feeling.

Well, The reason why I love Paris because its home of Coco Chanel, YSL, Christian Dior, Lacroix, and many many others. Reading magazines ever since I was a kid, and reading about "Paris Fashion week" made everything I love, associated to Paris. And that's how the love affair started! :)

When I was there, I passed by the Grand Palais , where Chanel have their Fashion shows, One Chanel show made the Grand Palais famous for me, was their SS 06 Haute Couture collection, with the amazing staircase in the middle, the show was magical.

So I looked inside the window and looked at the exact space where Chanel models, Chanel creations and the Master mind himself, Karl Lagerfeld walked, the place I've always only seen in magazines and on the web. That was fantastic!

Late 2007, I had ran into Giambattista Valli in Amman, Jordan (what are the chances? I KNOW!) I went over , introduced myself and talked to him for a while( it was weired, talking to him so cool!) and he gave me his email& the studio phone no. and said "whenever you are in Paris, let me know, try to make it in January, during the fashion week" and I was like thats FANTASTIC! :D so I call them later to tell them that I'll be coming to Paris during the summer and they were very nice and suggessted I got see them , the design studio , the workshop, and I was hoping to land me an intership there, now that would have been ... simply unreal! but unfortunatly, I couldnt make it, I tried to call several times, Mr. Valli was travelling for meetings , and they were off the whole month of August.

I also wanted to visit Chanel's famous workshops at the Rue Cambon, and maybe send a message to Chanel's Studio Manager Virginie Viard, telling her how much I'm in love with Chanel and maybe take me for a tour, sounds a bit crazy, no? :P but anyway I didnt, but I'm still hoping for Next time! :D

I know it is so hard to find a job in Paris, esp. in the Fashion field, BUT I'm still hoping that one day I will travel to Paris and work there, and make this dream come true!

I will be obssessing more about Chanel later on, and talk about a documentary for the brand called Signé Chanel.


Love,
The Styloholic.