Creating & Branding my own label

One of the subjects we are studying is branding and creating an image for your label.
We have the option to either revive an old brand, and suggest new ideas for the image, marketing, or positioning or create our own. and since my dream is to establish my own fashion house in Amman, I'm working now on the presentation for my label to present it tomorrow.

My brand/label will be designing mainly evening, cocktail and wedding dresses, all dresses will be made to measure, and ofcourse doing custom-made designs.
In the presentation we talk about many thing, starting from the vision, mission and values of the brand, character definition, to the archetypes.

I'm also talking about my muse, which she lives a Cinderella story, in a magical enchanted world, she also materializes the dreams of many girls, as well as very beautiful, where you can put anything on her and still look gorgeous.

I've created a mix of pictures that represents my muse, inspirations & brand archetype, which you will get to see before the presentation! :) hope you like it!


Love,
Styloholic.

Paris SS '10 Fashion Week

It's been a very long time since I wrote anything here! and I feel guilty about it!
BUT I have some nice things to share with you all! :)
Some of you know that I moved to Florence last June, to do a Masters Program in Luxury Management in Polimoda, I was sponsored to do this program by Chalhoub Group in Dubai.

Last week I went to Paris for fashion week, and I had such a great time!
I went to 6 shows! yes 6! :) Chanel, Giambattista Valli, Celine, Elie Saab, Hermes & John Galliano! My favorites were Chanel ofcourse, Giambattista Valli & Galliano.
It was so exciting, because I don't know how I managed to get in! I mean they are very strict with the invitations and everything, yet I managed to go to the best shows!

I met so many people, people I see only in Vogue and Bazaar, I saw almost everyone from US Vogue, editors in Chief, contributing editors, models, muses, you name it!
some of them were very nice and I talked to them, some were very snobbish!
I met Tim Blanks and Candy Pratts Price from Style.com, both were very nice, I met Glenda Bailey Editor in Chief of US Harper's Bazaar, she was very nice too! I met everyone from the Signe Chanel documentary, Mme Cecile & Mme Jacqueline, Virginie Viard & Karl!.

The Chanel show was amazing! when I got in, I couldn't believe that I'm actually inside the Grand Palais for Chanel show! I mean it has always been like a dream, Chanel, Karl, the show, the people and this time it was magical! The set was a farm house in the country side, seconds before the show started everyone was standing and moving around, and when the show started with a roosters sound, everyone was in place in exactly 1 second! :)
Then came the surprise, Lilly Allen came up from nowhere and performed her song "not fair" then disappeared again! it was a great show!

Next day I managed to go to Elie Saab, I was standing in the back, and just like 2 minutes before the show, I found a free seat in the front row , right in front of Nelly Furtado and Dita von Teese, rushed there, and thats how I got my front row seat at Elie Saab.
Couple of hours later I was outside the Hermes show, ofcourse they were not letting people in because the show was about to start, but luckily we managed to find a back door that leads to the backstage, where I met jean Paul Gaultier, Eva Herzigova, Chanel Iman, Isabeli Fontana & caroline Treniti - and by we I mean me and people I meet there who is trying to get in too! :)

The Galliano show was taking place at the same venue, right in the next hall, and there was noway to miss his show, so Michele and I managed, and again please don't ask me how because we were so lucky to get in, the show was about an hour late, and only staff were inside as they were still rehearsing and John was checking everything out, and ofcourse the show was fantastic!
I was so happy to meet Ms. Laila Hamdaoui, a Stylist and Fashion Editor, we had previously met almost 3 years ago in Dubai during the LCDA and she remembered me, she was such a sweetheart! :)
I also went to see my friend Srdjan who launched his own footwear label Aperlai (website coming soon) I loved it ! very nice designs, and he had good responses from buyers and im so happy for him! I also met Zoe Saldana at Giambattista Valli's showroom the day after the show and we had a small chat on what she was picking from the collection. I got my copy of The Sartorialist and I met Scott and got it signed, I met him first in Milan but all bookshops had ran out of the book, but I'm happy i bought it from Paris, you know, it's Paris! ;) I met Mario Testino again (first time in Milan also) he told me he maybe coming to Jordan soon (hope I'll be there). Models were so tall, and more beautiful in person, esp. Claudia Schiffer & Natalia Vodianova.
The sole purpose of my visit to Paris was to try to get an internship with Giambattista Valli in December, unfortunately he was very busy, but I managed to send him an email asking him for it, so wish me luck with that!

Over all it was a great trip! and if I'm in Paris again, I would for sure do it all over again and try to get in! :) RTW fashion week is great, but I still wanna experience Haute Couture, so January maybe? ;) Please find some pics on my twitter account.

Love,
Styloholic.

Best Dressed at the Oscars 2009

It is Oscars time again this year, beautiful stars, gorgeous dresses, and LUCKY designers! :)
There were many nicely dressed stars, among them, Angelina in a black Elie Saab Couture , SJP in Dior Couture, Halle Berry in Marchesa, Nicole Kidman in L'wren Scott, and many other.

But only 5 gorgeous stars and dresses made it to the list. Penelope cruz is a double winner here! she looked amazing in a vintage, 60 year old dress by Pierre Balmain, I just thought she could have done her hair better, and she also won an Oscar as a best supporting actress for Vicky Christina Barcelona.

Jennifer Aniston wore Valentino Couture and looked amazing! Anne Hathaway wore Armani Privé, Evan Rachel Wood in Elie Saab Couture, and last but not least the gorgeous Vanessa Hudgens in Marchesa. I loved Vanessa's looks, she reminded us of young Audrey Hepburn.










Will post some of Oscars after party pictures soon! ;)

Love,
Styloholic!

CHANEL ...

Yesterday was the Chanel SS09 Couture show, and ofcourse Karl never disappoint us (or me at least). Every time I look at the collection I think, he is repeating himself, the famous Chanel suit, the black and white contrasts , the pastel colors, the Camellia's and so on, but every time I look at the details and see the collection again and again,I realize how much I Love it!

The more I see the details, the little details,I love it more, and this happens all the time! for every collection! :) first look I think...mmm.. its nice, but then I compleletly change my mind! :)

Maybe I like Chanel because , I'm a person who likes original, classical yet timeless designs, and ofcourse Chanel is a big example about this. I like the fact that sometimes people say about my designs "oh its very Chanel..."

Anyway, I liked the fact that this collection was all white, almost.
As Sarah Mower from Style.com put it: Karl said he'd cleared everything away and "started with a clean sheet of paper." For more about the show and pictures please click here.

Alexandra Tomlinson almost fell on the runway, and a member of the front row helped her up.

You can find more Info. and updates about Paris Fashion week on Style.com.

Till next time...

Love,
The Styloholic.